IRN-BRU Cans for Youth Teams


Fans urged to ‘drink it, crush it, score it’ in launch of SFL Cans for Youth Teams initiative

Football fans and communities across Scotland are being urged to pitch in and do their bit to score a share of cash for their local youth team as IRN-BRU and the Scottish Football League today (Tuesday 21st February) unveiled a £70,000 investment to help fund the future development of Scottish football.  

The IRN-BRU Cans for Youth Teams initiative will award each of the 30 clubs in the Scottish Football League (SFL) a share of £70,000 – the more IRN-BRU cans collected, the larger the share they will receive.   

Cans for Youth Teams collection bins will be placed around SFL football grounds and participating local stores and key venues in each of the 30 communities, making it easy for members of the public out shopping or fans attending a game to drop in their used cans of IRN-BRU before the cut off date of May 5th 2012. 

The IRN-BRU bus will also visit every SFL club over coming weeks to encourage supporters and communities to collect Cans for Youth Teams. 

Martin Steele, Senior Brand Manager for IRN-BRU, commented: “The passion fans have for the future of Scottish football is something we share at IRN-BRU and that’s why we’re investing in developing the players of tomorrow. Whether you’re involved in your local club, you know a rising football star or you just want to support your community, you can do your bit. So instead of throwing your can away, put it to good use – drink it, crush it and score it.”  

David Longmuir, Chief Executive for the SFL, added: “Youth development is a priority for all SFL teams. Year on year more resources are being placed on developing and nurturing the incredible young talent we have here in Scotland. IRN-BRU’s £70,000 investment in Cans for Youth Teams will help clubs throughout all three divisions provide better equipment, training facilities and improved coaching.

“Last year’s campaign was a great success and I urge all football fans to help their local club climb the prize league by supporting the campaign and dropping off their empty cans in the IRN-BRU bins.”Supporters can follow their team’s progress this year through the Cans for Youth Teams League Table which will be issued to press and available online at The final league table will be unveiled at the IRN-BRU SFL Phenomenal End of Season Awards due to take place on the 23rd May 2012.